About Us

Our Company

Perth Honda was formed in October 2009 and was a natural expansion for the West End Motor Group who have operated West End Garage in Broughty Ferry since 1972.

Perth Honda’s name has become known to be synonymous with great service, beautiful cars from £2,000 to £50,000, a friendly personable approach to the business that has come from its long and established roots as a trusted local family business.

Now a well established name in town we can pride ourselves on offering a huge wealth of knowledge and experience in the Honda product, as well as the car industry as a whole.

Our management team alone have well in excess of one hundred years motor trade experience all served within local dealerships and are proud to say they still deal with customers they first met twenty to thirty years ago.  We put customer service and a good customer experience to the forefront of our business, once we are lucky enough to have you as a customer, we want to make sure we keep you as a customer!

James Ewart, our group Managing Director recruited two fellow Directors to assist him start up Perth Honda and carry through the ethos of customer care, value for money, and staff loyalty that has made West End a popular choice for customers.

Lyall Reekie looks after the day to day management of the branch as Dealer Principal.  Lyall has been in the car business since 1983, starting as a Trainee Salesman.  His first General Managers position was with a Honda Dealership in Kirkcaldy, and his love and enthusiasm for the brand took him to Managing Honda Dealerships all over the country for a large dealer group.  He has now notched up eleven years with Honda and has witnessed a great brand just get better and better.

Ian Johnston holds the position of Financial Director and brings with him fantastic commercial and business experience from years of accountancy practice as a Senior Partner with one of Scotlands largest Chartered Accountants, Henderson Loggie.

As a driver of Honda for the last twenty years Ian was keen to get involved in a business that dealt in such a fantastic product.

Mike Dand our General Sales Manager brings with him twenty six years of motor trade experience in businesses throughout Fife, Dundee and Perth holding various positions through aftersales as a Service Manager, Workshop Controller as well as Sales and General Management. The customer is King as far as Mike is concerned and he ensures his full team have the same beliefs.

Ronnie Lamb, our Service Manager has spent twenty four of his thirty years in the business in Perth’s Motor Mile.  He started his career hands on in the workshop as a Technician before progressing to a Service Advisor where his customer skills were recognised and was quickly promoted to Service Manager.

Andy McMenemy manages our Parts Department, looking after the needs or our customers and our workshops. Andy and his team can offer great advice on various accessories to complement your new or existing car such as towbars, alloys, in car entertainment, roof rails etc.  “West End Motor Group – Where the Journey Begins”

 

 
 

Group Partnerships

Broughty Ferry Traders Association
Scottish Curling
Dundee Eagels